Guga's Rub Recipe

Unlock the secrets of Guga Rub - a sizzling, spice-packed sensation that elevates your culinary adventures to mouthwatering heights!

Guga Rub

    Guga Rub

  • Cuisine: American
  • Category: Seasoning Blend
  • Prep Time:
  • Cook Time:
  • Servings: 12
  • Calories: 0 calories

Guga Rub is a signature seasoning blend created by Guga Foods, a popular YouTube channel and online food sensation hosted by Guga Rocha. This seasoning blend has gained fame through the channel's captivating and experimental cooking videos, often featuring high-quality meats and unique culinary techniques. Guga Rub plays a pivotal role in elevating the flavors of the dishes prepared on the channel.

The blend combines a mix of common and exotic spices and herbs, such as kosher salt, black pepper, garlic powder, paprika, and thyme, along with a hint of cayenne pepper for heat and brown sugar for a touch of sweetness.

The unique combination of these ingredients creates a well-balanced, flavorful, and slightly spicy rub, making it suitable for a wide range of meat preparations.

Guga Rub is incredibly versatile and is used to season various cuts of meat, including steaks, pork chops, chicken, and more. It's particularly popular in the realm of barbecue and grilling, enhancing the natural flavors of the meat while adding a delicious smoky and spicy kick.

While it's known for its use in Guga Foods' signature experiments, it has also gained popularity among home cooks looking to add a gourmet touch to their meals. This blend allows you to recreate the exciting flavors showcased on the channel, and it's a must-try for anyone looking to elevate their culinary creations.


Discover the irresistible Guga Rub recipe, a flavorful blend for meat lovers. Elevate your dishes with this must-try seasoning mix.


  • 2 tablespoons kosher salt
  • 1 tablespoon black pepper
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • 1 tablespoon paprika
  • 1/2 tablespoon cayenne pepper (adjust to your spice preference)
  • 1/2 tablespoon dried thyme
  • 1/2 tablespoon dried rosemary
  • 1/2 tablespoon dried oregano
  • 1/2 tablespoon brown sugar (optional)

Method Instructions

  1. In a bowl, combine all the ingredients.
  2. Mix thoroughly until all the spices are well incorporated.

This rub is great for seasoning various meats, such as steak, chicken, or pork. You can adjust the spice level to your liking by adding more or less cayenne pepper. The brown sugar is optional but adds a touch of sweetness to balance the flavors. Enjoy your cooking experiments with Guga Rub!

Recipe Video

Guga Rub

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Recipe Tags: Guga Rub, Guga Rub Recipe, Recipe


Guga Rub is incredibly versatile and can be used to enhance the flavor of a wide range of dishes, particularly meat-based ones. Here are some ways to serve Guga Rub:

  • Seasoning Meat: The most common way to use Guga Rub is as a seasoning for various cuts of meat. Generously coat your meat (such as steaks, pork chops, or chicken) with the rub, pressing it into the surface. Allow it to sit for a while before cooking, ideally for at least 30 minutes to let the flavors penetrate the meat. You can then grill, pan-sear, or roast the meat to your desired level of doneness.
  • Barbecue: Guga Rub is perfect for barbecuing. Before grilling, season your meat with the rub, and then cook it over an open flame or charcoal to infuse the flavors and create that classic barbecue taste.
  • Roasting: You can use Guga Rub when roasting meat in the oven. It adds a delicious crust and flavor to your roast, whether it's a beef roast, whole chicken, or turkey.
  • Spicing Up Vegetables: While it's primarily known for meats, you can also use Guga Rub to add flavor to roasted or grilled vegetables. Sprinkle a small amount on vegetables like potatoes, bell peppers, or zucchini for a savory twist.
  • Enhancing Soups and Stews: If you're making soups or stews, a dash of Guga Rub can add depth and complexity to the flavor profile. Just use it sparingly to avoid overpowering the dish.
  • Popcorn Seasoning: For a unique and spicy snack, you can sprinkle a bit of Guga Rub on popcorn. It adds an exciting twist to your movie night snack.


  1. Fresh Ingredients: Whenever possible, use fresh and high-quality spices and herbs. Freshly ground black pepper, for example, can make a significant difference in flavor.
  2. Adjust the Heat: The amount of cayenne pepper in the recipe determines the spiciness of the rub. If you prefer a milder flavor, reduce the cayenne. If you like it spicier, add a bit more. Adjust it to your taste.
  3. Consistency: Aim for a uniform consistency when mixing the ingredients. Ensure all the spices are well distributed throughout the blend for even flavoring.
  4. Storage: Store Guga Rub in an airtight container in a cool, dark place to maintain its freshness. Properly stored, it can last for several months.
  5. Experiment: While Guga Rub is designed for meats, don't hesitate to get creative. Try it on different dishes like roasted vegetables or even as a seasoning for homemade potato chips.
  6. Pre-seasoning Time: For the best results, give the rub some time to work its magic on the meat. Season the meat with the rub and allow it to sit for at least 30 minutes before cooking. This lets the flavors penetrate the meat.
  7. Grilling and Barbecuing: Guga Rub works exceptionally well on grilled and barbecued meats. Make sure your grill or barbecue is properly preheated before cooking for the best results.
  8. Use Sparingly: Guga Rub is flavorful, so you may not need a lot to season your dishes. Start with a moderate amount and adjust according to your taste preferences.
  9. Safety Note: If you're adding brown sugar to your rub and grilling at high temperatures, be cautious as sugar can burn quickly. Consider adding the sugar toward the end of your cooking process.
  10. Experiment and Enjoy: The beauty of Guga Rub is its versatility. Don't be afraid to experiment with it in various dishes and enjoy the unique flavors it brings to your cooking adventures.

Ingredient Substitutes

If you're looking for ingredient substitutes for the Guga Rub recipe, you can often find alternatives to match your taste preferences or dietary restrictions. Here are some common ingredient swaps:

  1. Kosher Salt: You can substitute kosher salt with sea salt or table salt. Just be mindful that table salt is finer, so you may need to adjust the quantity slightly.
  2. Cayenne Pepper: If you want to reduce the heat or don't have cayenne pepper, you can use paprika or chili powder for a milder spice.
  3. Dried Herbs: While dried thyme, rosemary, and oregano are commonly used in Guga Rub, you can substitute them with fresh herbs if available. The general rule is to use three times more fresh herbs than dried. For example, if the recipe calls for 1/2 tablespoon of dried thyme, use 1 1/2 tablespoons of fresh thyme.
  4. Brown Sugar: If you prefer to avoid sugar, you can use a sugar substitute like erythritol or stevia. However, the slight caramelization and sweetness of brown sugar add a unique element to the rub, so consider keeping it if possible.
  5. Garlic Powder and Onion Powder: If you don't have these powders on hand, you can substitute them with fresh minced garlic and onion. Just keep in mind that fresh ingredients may add moisture, so use them sparingly, and consider adjusting the salt accordingly.
  6. Black Pepper: Freshly ground black pepper is always recommended for the best flavor, but if you only have pre-ground black pepper, it's a suitable substitute.


Get ready to embark on a flavorful journey with Guga Rub. Spice up your culinary creations and savor the delicious results!

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